eLearning Masterclass Overview

According to a study in 2013 by the Economics Intelligence Unit, over 72% of business leaders consider culture a priority for continued success and growth. A multi-year Harvard Business study on corporate culture and performance found that revenue growth of companies with a high-performing culture was four times that of their peers.

What if you had a process for building a high performing workplace culture step-by-step? One that would save months off from project implementation, inspire your employees and boost productivity? Interested?


The Culture Leadership Group provides this e-learning opportunity to help leaders build people-centric and value-driven organizations, being the best for the world,  attracting, engaging and retaining top talents.

Based on the extraordinary and timely book Conscious Culture, this Masterclass captures Joanna Barclay delivering relevant strategies to inspire leadership teams to become Employers of Choice. The Masterclass includes 9 high-quality videos, a comprehensive workbook, and slide presentation. These resources provide a blueprint for new conversations, increasing awareness and consciousness to build a high performing workplace culture. Helping leaders engage employees, reduce turnover, and build a productive, healthy work environment that unleashes the potential of your people.

Companies with a strong corporate culture are among the highest performing in the world. Would you like to see that in your organization?

Cultural Capital – gives organizations a competitive advantage. Research shows companies with a strong corporate culture outperformed companies that did not. They gave a substantial amount of time and attention to developing this environment in a consistent and systematic manner.

eLearning Roadmap
Day 1
  • Module 1 – ABCs of High Performance – Awareness through measurement, Belongingness through engagement, Commitment through alignment

  • Module 2 – Bridging the Cultural Divide – Values, beliefs and behaviours in action

  • Module 3 – Core Challenges – Necessity for new levels of consciousness, collaboration and interdependency

  • Module 4 – Profit and Potential of Culture Capital – The new business paradigm and competitive advantage of the 21st century

Day 2
  • Module 5 - Tools for Transformation – How to map, measure and manage organizational culture

  • Module 6 - Conscious Leadership and the Facilitative Leadership Way – Building inclusive, collaborative teams

  • Module 7 – Steps 1 – 5:- Building a High Performing Workplace – Preparation Phase of whole system change

  • Module 8 – Steps 6 – 9:  Building a High Performing Workplace – Implementation Phase of whole system change

  • Module 9  – People-Centered, Collaborative Learning Organizations  –  The organizational journey through 4 phases of development

Key Highlights
  • Understand the dynamics of mapping and measuring culture to support transformation efforts and collective action.

  • Engage in discussion on the current business reality impacting employee engagement, retention, creativity, innovation, and customer satisfaction, and the need for new levels of thinking and consciousness to solve today's challenges.

  • Learn about the evolution of "Cultural Capital", the new business paradigm of the 21st century, and the influence of values and behaviours on high performance, engagement and retention.

  • Review case studies on creating cultural capital and high performing leadership teams.

  • Gain detailed understanding of cultural transformation tools and the link between performance and culture.

  • Explore the mechanisms of conscious leadership development to develop a culture of participation and inclusiveness.

  • Apply the Personal Values Assessment toolkit.

  • Be equipped with a whole-system change approach for integrated transformation to build a high performing and value-driven culture.

Attract, Engage, and Retain Top Talent

Building a conscious workplace culture will inspire leaders to become an Employer of Choice.  Successfully achieving  business goals and guarantees to increase the engagement, performance, and productivity of your people.

Workplace culture is a competitive advantage because your culture cannot be copied. It’s created by your people and how they work together. Even more important, your culture is your brand! Research shows the highest performing organisations in the world create cultural capital by investing in their organisational culture. Companies that are consciously creating a strong corporate culture in a consistent and systematic manner over a period of several decades outperformed companies in the S&P500 by 1649%. These companies gave 26% of their time and attention to culture, more than any other category.

Why do 70% of change leaders fail? Because they do not pay attention to changing the behaviours of their people to support new strategic initiatives.  Changing behaviour means changing your corporate culture, because culture is defined by how people do things. According to a study by the Economics Intelligence Unit, 72% of leaders recognise culture is a key priority to support strategic initiatives.

Business Outcomes

Transform Employee Engagement

Gallup research has identified employee engagement and retention is at an all-time low of 26–30% in North America and between 6-12% in Southeast Asia. To reduce the high cost of low employee engagement and turnover, leaders can benefit greatly by understanding the power of aligning personal values with organizational culture to build an engaging and productive workplace environment that are harmonious, mission focused, and value-driven.



Leadership development, alignment of values and behaviors, increasing self-awareness and self-mastery, enabling leaders to be more people-centered, authentic and emphatic, are necessary capabilities to increase employee engagement and productivity.


Value-driven organizations are 16.49% more profitable over a 15 year period compared with the S&P 500, by delivering superior financial results and other forms of wealth and well-being for all their stakeholders.


Cultural transformation tools map the link between performance and culture providing the ability to measure the percentage of entropy – the cost of limiting values which cause frustration, lost productivity, and lost opportunity.

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